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Revolutionizing the Fan Experience: How Innovative Technology is Enhancing Live Sports

The Background

A leading telecommunication company faced the challenge of differentiating their brand and reducing cord-cutting trends. Recognizing the importance of live sports in retaining subscribers, they sought to enhance the live sports viewing experience.

This leading telecommunication company licensed sports entitlements from Gracenote's Global Sports Connected service. While the data was now accessible, there was a tremendous set of challenges in taking this raw data and producing a scalable, performant, and engaging customer experience for its sports viewers.

The Challenges

Building live broadcast sports applications can be challenging for several reasons:

  1. Data Complexity: The sheer volume of data and the complex data interrelationships can be a significant barrier to entry for service providers who wish to provide an engaging, user-friendly sports experience for their sports fan customers.

  2. High traffic and performance demands: Live sports events can generate significant traffic and place a heavy load on the application's servers and infrastructure. The application must be able to handle large numbers of users accessing the service simultaneously and be able to deliver a high-quality, lag-free viewing experience.

  3. Data accuracy and real-time updates: Live sports events involve constantly changing data, such as scores, player stats, and other game-related information. The application must accurately and promptly reflect these updates in real-time without delays or errors.

  4. Scalability and availability: The application must be able to scale up and down as needed to accommodate fluctuating traffic levels and be highly available to ensure that users can access the service at all times.

  5. Integration with multiple data sources: Live sports applications often need to integrate with various data sources, such as stats feeds, live video feeds, and social media platforms, and be able to process and present this data in a coherent and user-friendly way.

  6. Security and privacy: Live sports applications may handle sensitive user data, such as personal information and payment details, and must implement appropriate security measures to protect this data from unauthorized access or disclosure.

  7. Cost: Live Sports needs to be updated every few seconds, and with several applications calling the data, costs could exceed what would be financially feasible.

The Solution by Encore Interactive Inc.

Encore Interactive Inc. proposed a groundbreaking solution:

  • Distributed Solution: Utilizing modern web technologies for horizontal scaling and high availability.

  • Intelligent Data Processing and Caching: Ensuring efficient data management and seamless access.

  • Consumer Sports Application: A comprehensive app providing historical, current, and future sports data, enhancing the NFL, NHL, and FIFA World Cup viewing experiences.

  • Integration with Live Programming: Offering features like score monitoring, current broadcast tuning, and personalized settings.

Impactful Results

The implementation of Encore's solution led to:

  • Enhanced User Experience: Subscribers enjoyed a more engaging and interactive sports viewing experience.

  • Increased Customer Loyalty: The enhanced experience fostered a more loyal and engaged customer base.

  • New Revenue Opportunities: Opened avenues for content upsell, targeted advertising, and other monetization strategies.

Why Encore Interactive Inc. Stands Out

  • Innovative Approach: Leveraging cutting-edge technology to address complex challenges.

  • Tailored Solutions: Meeting specific client needs with customized applications.

  • Scalable and Reliable Infrastructure: Prepared to handle high-demand scenarios effortlessly.

  • Commitment to Security: Prioritizing the protection of user data.

  • Cost-Efficiency: Delivering high-quality solutions within reasonable financial frameworks.


Encore Interactive Inc.'s sports platform not only solved their client's immediate challenges but also set a new standard in live sports broadcasting apps. The case of this leading telecommunication company demonstrates Encore's ability to deliver tailored, innovative solutions that drive customer engagement and open new revenue streams.

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