TV operators offer timeshifting for a variety of reasons - it has been shown to increase advertising revenue, increase overall TV consumption, increase the rate of subscription upgrades, and decrease subscriber churn (for a more detailed look at these benefits, see this article). Timeshifting is intended to satisfy and attract customers by offering flexibility - a greater window of opportunity for subscribers to watch what they want, on the device they want, when they want. H

Operators who have added the timeshift features to their TV platform are amazed by the uptake rate among their subscribers. Whether it comes under the name of “Replay TV”, “Restart Anytime”, “Catch Up” or a number of its other commercial names, timeshifted viewing is a feature with great crowd appeal. As more subscribers use and enjoy the flexibility that this feature provides, TV operators keep their TV packages competitive by adding timeshifting to more channels, featuring